CONSUMPTION MATRIX: The New World Order Shaped by Consumption and Technology
The world is undergoing rapid change due to developments in every field supported by technology. This change is being felt in every aspect, from individuals to society, and is shaping the world of tomorrow. As consumption is shaped by technology, it has also evolved into a more technology-centered structure. It is believed that the structure of the issue can be better understood with a new conceptualization in an era where the essence and formal reality of consumption are being redefined. In the new world order that is emerging today, technology and consumption are fundamental phenomena that directly impact everyday life. It is thought that this work will be beneficial for you to have a conscious position in the world of the future created by the absolute influence of these phenomena.

Within the scope of this book, Technology is addressed in terms of its effects on daily life regarding prominent developments such as industrial revolutions, big data, the digitizing economy and marketing 4.0. Consumption is evaluated through the common perspective presented by concepts such as consumer culture, consumer society, capitalism, cultural industry, globalization, the iron cage, and panopticon. The concept of the Matrix has been re-conceptualized within the framework of skepticism, the allegory of the cave, the evil spirit analogy, and simulation theory to offer a new view of reality. The matrix, redefined in the context of everyday life, highlights the shape that consumption takes with technology. Additionally, both to make the consumption matrix more visible and as a presentation of potential future perspectives, the works titled The Matrix, The Animatrix, Assassin's Creed, Mortal Engines, and Black Mirror have been analyzed semiotically.

383 Pages
ISBN B0DPSY53W1
2024